From the moment of birth, a child starts developing behavioral habits. Think of all the messages kids receive related to money: parental modeling, advertisements, peer and societal pressures to spend. Building financial literacy for kids involves taking proactive steps to mold positive behaviors around money handling that can counteract marketing and social influences.

Love and Money Month includes providing resources and data for families with children. One of the aims of this campaign is to encourage families with children to take proactive measures toward raising self-sufficient children who are not only in position to cover their basic needs, but also on track to live rewarding and fulfilling lives.